The Most Important Acronym in B2B Sales

Posted on September 17, 2013


SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two acronyms heavily used in the B2B Internet marketing industry. But without a doubt, the most
important acronym of any business-to-business marketing strategy is WIIFM.

WIIFM = What’s In It For Me?

B2B Sales

If you’re seeing a large number of website visitors, but very few conversions, you may need to add a little WIIFM to your marketing content.

Net Site Marketing, a B2B Internet marketing agency, recently released a great post on the importance on using WIIFM on your website.

Read more about applying the WIIFM test here:


Posted in: B2B Sales