The Most Important Acronym in B2B Sales

Posted on September 17, 2013

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SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two acronyms heavily used in the B2B Internet marketing industry. But without a doubt, the most
important acronym of any business-to-business marketing strategy is WIIFM.

WIIFM = What’s In It For Me?

B2B Sales

If you’re seeing a large number of website visitors, but very few conversions, you may need to add a little WIIFM to your marketing content.

Net Site Marketing, a B2B Internet marketing agency, recently released a great post on the importance on using WIIFM on your website.

Read more about applying the WIIFM test here: http://www.netsitemarketing.com/try-wiifm-for-your-b2b-marketing.php

 

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Posted in: B2B Sales