Browsing All Posts filed under »B2B Sales«

The Most Important Acronym in B2B Sales

September 17, 2013

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SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two acronyms heavily used in the B2B Internet marketing industry. But without a doubt, the most important acronym of any business-to-business marketing strategy is WIIFM. WIIFM = What’s In It For Me? If you’re seeing a large number of website visitors, but very few conversions, […]

Why Pain Points and Fears Are Vital to B2B Sales

August 28, 2013

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One of the biggest challenges businesses face in the B2B world is convincing potential buyers that their product or service adds value. In showing the value of your product or service, you are attempting to lessen the perceived risk for the buyer by demonstrating how what you offer benefits their business. But before you can […]

SEO – Search Engine Watch

Inbound Marketing Tips for B2B Businesses

Copyblogger

Inbound Marketing Tips for B2B Businesses

Marketing

Inbound Marketing Tips for B2B Businesses

B2B Inbound Marketing

Inbound Marketing Tips for B2B Businesses