How to Create Content that Attracts B2B Buyers – Part 2

August 26, 2013

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In part one of this series, we talked about the importance of listening to your clients to identify needs and create content that helps solve problems. But now that you know what content your buyers want, how do you package it?  As discussed in What is Inbound Marketing? there are multiple methods for creating useful content. Some of these […]

Posted in: Content Marketing

How to Create Content that Attracts B2B Buyers – Part 1

August 23, 2013

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Content marketing is the latest buzz in the inbound marketing world. In it’s simplest form, content marketing is the generation of magnetic content that helps draw potential customers to your business and convert them into paying consumers. But what is content marketing, REALLY? You’ll find a lot of generic articles on the web that tout the benefits […]

Posted in: Content Marketing

Inbound Marketing vs. Outbound Marketing

August 22, 2013

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Here’s a snippet of a great infographic by Voltier Digital (domain name is currently for sale) that shows the difference between inbound and outbound marketing methods. The full infographic is rather lengthy, and is available in its entirety on Mashable. Did you know? Inbound marketing costs 62% LESS on average per lead than traditional outbound […]

Posted in: Inbound Marketing

What is Inbound Marketing?

August 21, 2013

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Inbound marketing is a method of marketing that allows you to attract targeted visitors to your website, convert those visits into sales, and turn otherwise strangers into dedicated customers that promote your business for you. In other words, inbound marketing allows you to stop wasting time chasing the wrong customers down, and brings the right […]

Posted in: Inbound Marketing
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Inbound Marketing Tips for B2B Businesses

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Inbound Marketing Tips for B2B Businesses

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Inbound Marketing Tips for B2B Businesses

B2B Inbound Marketing

Inbound Marketing Tips for B2B Businesses