Browsing All posts tagged under »Business-to-business«

Why There’s No Good Excuse for Not Investing in Inbound Marketing

September 3, 2013

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In my last post, I discussed the importance of understanding and addressing the fears of your target market in B2B content marketing. Today, we are going to take a look at one way to go about doing this by examining a content marketing piece created by our own internet marketing gurus here at Net Site […]

Why Pain Points and Fears Are Vital to B2B Sales

August 28, 2013

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One of the biggest challenges businesses face in the B2B world is convincing potential buyers that their product or service adds value. In showing the value of your product or service, you are attempting to lessen the perceived risk for the buyer by demonstrating how what you offer benefits their business. But before you can […]

Defining Your B2B Content Marketing Strategy

August 27, 2013

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So you know what content your target market wants to hear, and you have a good idea of the type of content that will be most engaging. Now what? Before you create a single piece of content, you need to take some time to develop a content marketing strategy. What is a content marketing strategy? […]

How to Create Content that Attracts B2B Buyers – Part 1

August 23, 2013

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Content marketing is the latest buzz in the inbound marketing world. In it’s simplest form, content marketing is the generation of magnetic content that helps draw potential customers to your business and convert them into paying consumers. But what is content marketing, REALLY? You’ll find a lot of generic articles on the web that tout the benefits […]

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Inbound Marketing Tips for B2B Businesses

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Inbound Marketing Tips for B2B Businesses

Marketing

Inbound Marketing Tips for B2B Businesses

B2B Inbound Marketing

Inbound Marketing Tips for B2B Businesses