Browsing All posts tagged under »Content marketing«

Why Pain Points and Fears Are Vital to B2B Sales

August 28, 2013

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One of the biggest challenges businesses face in the B2B world is convincing potential buyers that their product or service adds value. In showing the value of your product or service, you are attempting to lessen the perceived risk for the buyer by demonstrating how what you offer benefits their business. But before you can […]

Defining Your B2B Content Marketing Strategy

August 27, 2013

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So you know what content your target market wants to hear, and you have a good idea of the type of content that will be most engaging. Now what? Before you create a single piece of content, you need to take some time to develop a content marketing strategy. What is a content marketing strategy? […]

How to Create Content that Attracts B2B Buyers – Part 2

August 26, 2013

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In part one of this series, we talked about the importance of listening to your clients to identify needs and create content that helps solve problems. But now that you know what content your buyers want, how do you package it?  As discussed in What is Inbound Marketing? there are multiple methods for creating useful content. Some of these […]

How to Create Content that Attracts B2B Buyers – Part 1

August 23, 2013

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Content marketing is the latest buzz in the inbound marketing world. In it’s simplest form, content marketing is the generation of magnetic content that helps draw potential customers to your business and convert them into paying consumers. But what is content marketing, REALLY? You’ll find a lot of generic articles on the web that tout the benefits […]

What is Inbound Marketing?

August 21, 2013

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Inbound marketing is a method of marketing that allows you to attract targeted visitors to your website, convert those visits into sales, and turn otherwise strangers into dedicated customers that promote your business for you. In other words, inbound marketing allows you to stop wasting time chasing the wrong customers down, and brings the right […]

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Inbound Marketing Tips for B2B Businesses

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Inbound Marketing Tips for B2B Businesses

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Inbound Marketing Tips for B2B Businesses