Browsing All posts tagged under »Inbound marketing«

Inbound Marketing Town

September 6, 2013


Since it’s Friday, I thought it’d be nice to head into the weekend with something a little more fun than your usual blog post. If you want to get a better understanding of how all the different aspects of B2B inbound marketing work together in one quick snapshot, then take a look at this nifty […]

Why There’s No Good Excuse for Not Investing in Inbound Marketing

September 3, 2013


In my last post, I discussed the importance of understanding and addressing the fears of your target market in B2B content marketing. Today, we are going to take a look at one way to go about doing this by examining a content marketing piece created by our own internet marketing gurus here at Net Site […]

Why Pain Points and Fears Are Vital to B2B Sales

August 28, 2013


One of the biggest challenges businesses face in the B2B world is convincing potential buyers that their product or service adds value. In showing the value of your product or service, you are attempting to lessen the perceived risk for the buyer by demonstrating how what you offer benefits their business. But before you can […]

How to Create Content that Attracts B2B Buyers – Part 2

August 26, 2013


In part one of this series, we talked about the importance of listening to your clients to identify needs and create content that helps solve problems. But now that you know what content your buyers want, how do you package it?  As discussed in What is Inbound Marketing? there are multiple methods for creating useful content. Some of these […]

How to Create Content that Attracts B2B Buyers – Part 1

August 23, 2013


Content marketing is the latest buzz in the inbound marketing world. In it’s simplest form, content marketing is the generation of magnetic content that helps draw potential customers to your business and convert them into paying consumers. But what is content marketing, REALLY? You’ll find a lot of generic articles on the web that tout the benefits […]

What is Inbound Marketing?

August 21, 2013


Inbound marketing is a method of marketing that allows you to attract targeted visitors to your website, convert those visits into sales, and turn otherwise strangers into dedicated customers that promote your business for you. In other words, inbound marketing allows you to stop wasting time chasing the wrong customers down, and brings the right […]

SEO – Search Engine Watch

Inbound Marketing Tips for B2B Businesses


Inbound Marketing Tips for B2B Businesses

B2B Inbound Marketing

Inbound Marketing Tips for B2B Businesses