Browsing All posts tagged under »Social media«

Defining Your B2B Content Marketing Strategy

August 27, 2013


So you know what content your target market wants to hear, and you have a good idea of the type of content that will be most engaging. Now what? Before you create a single piece of content, you need to take some time to develop a content marketing strategy. What is a content marketing strategy? […]

How to Create Content that Attracts B2B Buyers – Part 2

August 26, 2013


In part one of this series, we talked about the importance of listening to your clients to identify needs and create content that helps solve problems. But now that you know what content your buyers want, how do you package it?  As discussed in What is Inbound Marketing? there are multiple methods for creating useful content. Some of these […]

What is Inbound Marketing?

August 21, 2013


Inbound marketing is a method of marketing that allows you to attract targeted visitors to your website, convert those visits into sales, and turn otherwise strangers into dedicated customers that promote your business for you. In other words, inbound marketing allows you to stop wasting time chasing the wrong customers down, and brings the right […]

SEO – Search Engine Watch

Inbound Marketing Tips for B2B Businesses


Inbound Marketing Tips for B2B Businesses

B2B Inbound Marketing

Inbound Marketing Tips for B2B Businesses